Associate Creative Director · Chicago
Big ideas, built to ship at scale.
I'm Greg Sidelnik. For 20+ years I've led creative from first idea to final file, and today I run a cross-functional team at Tukaiz delivering national and international campaigns for brands like Taco Bell, Burger King and Arby's.
20+
Years in the creative industry
13
National campaigns executed every year
40+
Rapid innovation and media tests a year
8
International experiences a year
Selected work
Campaigns, menu boards, POP and brand work for restaurant, beverage and retail brands.
What I do
01
Creative Direction
Ideation through execution. I set the direction, build the team and stay hands-on so the idea survives the rollout.
02
Brand Systems & Guidelines
Business rules and brand standards that keep high-volume output consistent at every location.
03
Retail & QSR Production
Menu boards, POP and in-store campaigns for multi-unit brands, built for speed to market.
04
Web & Digital
Websites, landing pages and digital assets that are fast, easy to manage and built to perform.
05
Photography
Product, real estate, travel and event photography that represents the brand accurately.
06
Video & Drone
Licensed Part 107 drone pilot shooting aerial, FPV and ground video.
Brands I've worked with
- Taco Bell
- Burger King
- Arby's
- TGI Fridays
- Wingstop
- Buffalo Wild Wings
- Checkers
- Carrabba's
- Torchy's Tacos
- Johnny Rockets
- Rita's
- Hershey's
- Coca-Cola Beverages Florida
- Breakthru Beverage
- Redbox
- Villa Restaurant Group
- USO
- Italian American Sports Hall of Fame
Photo, video and drone
Licensed FAA Part 107 drone pilot. Real estate, travel and event work on the ground and in the air, plus FPV under Urban Kozak FPV.
Have a project in mind?
Campaign rollout, a new website or aerial footage. Tell me what you're working on.